Shiny Suds Show their True Colors

UPDATE 12/05/09: Method has been forced to pull their Shiny Suds video following complaints of sexism. Women compared talking bubbles to rape. Now, I'm very anti-rape, as everyone should be, but come on. People need to lighten up. This spot is very effective at making its point. Now every time I take a shower, I look around and wonder what chemicals are watching me. It's a sad state of affairs when people take a serious issue, like rape, and waste their time and energy forcing a good company like Method into a defensive position. For those keeping score at home, in one week the video garnered 700,000 views and a 5-star rating on YouTube, but was pulled due to 100 negative comments on one blog which called the spot an example of rape culture. While the official spot has been pulled, an unauthorized version is still online:

This is one of the better ads I've seen in a long time. Nice twist on an established premise, well-written and hilarious. Most importantly, the ad makes its point in an entertaining and effective way. You go, suds! Rub a dub dub.

The ad indirectly supports Method by calling for the passage of the Household Product Labeling Act of 2009, sponsored by Democratic Senator Al Franken of Minnesota. The Act's mission is to require household cleaners to disclose their ingredients, something they don't have to do now. Forward-thinking Method, with products made from natural ingredients, understands that most people don't think about what's in their household cleaner. They think about the cleanliness and that's it. Method realizes how much there is to gain if people start questioning the ingredients in household cleaners. By spreading the word about the Act, they're empowering all consumers and strengthening their own consumer base at the same time. It's a real win-win for Method.

Visit People Against Dirty to learn more about the Household Product Labeling Act and take action.

CREDITS:

Agency: Droga5
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Cheri Anderson
Production Company: Oil Factory
Director: Tomorrow's Brightest Minds
Editorial: Beast
VFX Company: Buck
Post: Absolute Post
Music: Beacon Street Studios
Sound: Sound Lounge  

Comments

[Jason Savage]

so awesome.