Life in a Shoe-centric Society

This campaign reminds me of something that would appear in Archive. These print ads are well-shot, highly stylized and feature a simple concept. Sure, they're subtle and the idea is far from revolutionary, but it's based in a truth. That women care about their shoes and love it when other people notice their shoes. (I can vouch this is true. I live with one of them and her revered shoe collection.)

 

 

Client: Tervolina Shoes & Accessories
“Because shoes matter” Campaign: Nightclub, Residence, Embassy
Advertising Agency: BBDO Moscow, Russian Federation
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Victor Sokolov
Designer: Sergey Egorov
Art Buyer: Marina Shponko
Photographer: Carioca

Still not convinced shoes are a girl's best friend? During the current economic downturn, sales are down for just about everything. Everything except shoes.

Comments

[Stealingkitty]

That is because SHOES ROCK!!