Maybe I'm Gravy

Get a Grip with Toyota

Here's a banner I did last winter while freelancing at Saatchi for Toyota's line of all-wheel drive vehicles. The ad interacts with your mouse, as the plane of the road parallels your movement across the screen. It's a straightforward and non-obtrusive way to demonstrate the benefits of AWD.

Saying it Without Saying it

This FedEx ad says something without using words - quick, easy shipping. Combined with the artsy backdrop, it's destined for Archive.

CREDITS: http://www.bestadsontv.com/print_details.php?id=28272

A Social Media Game with Real World Implications

I've been on Foursquare for a while now. I learned about it early on because it was founded by a friend's brother. What can I say, I'm a fan. There are many bars and restaurants to go in New York and I like keeping track. Sometimes I see a friend nearby, text them to say what up and stop by for a drink or two.

Recently my activity on Foursquare led to something more tangible than collecting points, badges or mayorships. I was interviewed by Zagat for their blog Zagat Buzz, becoming the first subject of a now-weekly Meet the Mayor series. I was chosen because I've gone to Momofuku Milk Bar more than any other Foursquare user. Based on my chronic consumption of Crack Pie and Cornflake Marshmellow Chocolate Chip cookies, I actually stop by more than most employees. Zagat reaching out to me is proof that social media like Twitter, Foursquare and every other start-up is moving beyond the computer screen or mobile phone and into mainstream society.  

Here's some of the article:

Meet the Mayor of Momofuku Milk Bar

Foursquare, the mobile social networking game that lets users “check into” restaurants, bars, gyms and more, has become a bit of a media darling in the past year, and we at Zagat aren’t immune to its charms – you can find our tips on many Foursquare listings, after all. But who are the folks doing all that checking in? We thought we’d find out. Meet Nathan Archambault, a 30-year-old copywriter living in the East Village, who’s the Mayor of David Chang’s Momofuku Bakery & Milk Bar.

Zagat Buzz: When did you first visit the Milk Bar?

NA: The day it opened. They took over my old laundromat, so I’d been keeping an eye on it since construction started. I would have been bitter if it had been anything less useful than a laundromat.

ZB: What’s your favorite dish or dishes there? <READ MORE>

Puma Reinvents the Shoebox

Satisfied with their shoes, Puma has worked with The Fuse Project to create the perfect box.

These shoe non-boxes are better for the environment, saving 8,500 tons of paper, 20 million mega joules of electricity, 1 million litres of fuel oil, 1 million litres of water and 500,000 litres of diesel, according to Puma's math. The only problem: What am I going to keep my coaster collection in?