For the next few months, I'll be writing a weekly piece for makinads.com, a blog for portfolio school students and anyone else trying to get a job as an advertising creative. I'll be covering my transition from traditional agencies to a digital one, what it takes to master digital, and the differences between traditional and digital agency models. Check out my intro to the series, and visit Makin' Ads every Monday for new posts. If not for you, do it for the kids!
Here's the article:
A Brave New Digital World: Part 1
As I mentioned in a previous post, Makin' Ads has asked our pal, Nate, to do a series of guest posts on his transition into the digital realm. This is the first in that series. Follow Nate on Twitter @NKArch.
A few weeks back Makin’ Ads asked me if I’d be interested in writing a
guest piece. The subject: what it’s like to be a copywriter at a digital
agency. I leaned back and pondered. It sounded like a worthwhile
subject and a useful read for anyone coming out of portfolio school.
Suddenly
my head cocked. It actually sounded like a relevant topic to anyone in
advertising. The industry has been changing at such a rapid pace and I’d
only recently joined a digital agency full-time. I’d never really
stopped to consider the differences. My philosophy had always been that a
writer is a writer is a writer.
Uncocking my head and glancing
around, I had to admit that Greg and Jim had a point. There are major
differences between how digital and traditional agencies operate. Not
just in the work produced but the process. In the people. And in the
philosophy. <CONTINUE READING>
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