Babies, cats, puppies. Something cute can make or break an ad. Now VW gives us mini-Vader. There's nothing new about auto-start, which is featured in this ad. The spot would have made more sense if mini-Vader caused the car to park itself at the end. (That's what the Force does, right? Moves things?) But still a fantastic cute spot from Deutsch that's going to do well in the Superbowl. Guys will like it because of Star Wars, girls will like it because of the kid. Everybody wins.
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February 04, 2011
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