NIKE: MAKE IT COUNT
Nike had a good week. They released the Nike FuelBand which is going to follow in the footsteps of Nike+ in becoming the best running companion out there. There were other sports tracking bands that came before it, but the FuelBand is better because it's Nike and it's better executed and it's cooler and it works better and it had a way bigger budget. As if that isn't enough, to announce the FuelBand, Nike put together the following mind-numbing montage of pop culture awesomeness. When you put this many iconic moments together back to back to back, it's a guaranteed non-fail.
There's no question Make It Count is more then a nice tag - it's a damn good life philosophy. The more I thought about it, the more it sounded familiar. Scanning the more recent dark corners of my memory, I remembered a quote I'd seen on Facebook. It was my friend Stefan Haverkamp's favorite quote of 2011. And I took a liking to it. The heart of the quote is this: There are adventures out there to be had, and you best not forget it. I'll be the first to admit that slouching in front of a computer stringing together 140 character thoughts is a great time. But don't forget that so is Googling a ski trip or a backwoods hike or a local community event from time to time, then get out there and do it.
Travis Rice on finding authenticity in the digital age. Which is hard to do if you forget to try.
"You know it's funny what is happening to us. Our lives are becoming digital. Our friends now virtual. And everything you ever wanted to to know is just a click away. Experiencing the world through endless second hand information isn't enough. If we want authenticity we have to initiate it. We will never know our full potential unless we push ourselves to find it. It's this self discovery that inevitably takes us to the wildest places on earth.
And when it comes down to it. It's pretty simple. Adventure is what you make it. And weather it's the travel, the discovery or just the feeling of letting go. The only way we'll ever find out, is to get out there and do it."
- Travis Rice
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