Gravy at the baggage claim

Transparency. It's a buzzword, a cliche, a hidden marketing Valhalla that every brand wants but few can achieve. What happens behind the scenes is often not fit for public eye, after all. When a brand claims transparency, it's sometimes real but often faked and rarely comprehensive. Whatever category this video falls into, I like this simple effort from Delta. It's the journey of your bag between the moment you drop it off at the check-in counter and when you find it circling the baggage claim. Where did it go? Who did it meet? Did it have to pay for snacks? Delta may not be telling the whole story. They may have hired actors or scoured every signal terminal to find the most photogenic, but the message is clear. Delta understands that how they handle your bag is a small but important detaill. This video is a refreshing look behind the scenes, one that provides peace of mind.