REFUGE: HOW TO LOOK YOUR BEST THE MORNING AFTER
This is scary good. That's because it's scary—a battered woman cares more about covering up than getting beat the F up by an abusive partner. Domestic violence isn't a topic that should be taken lightly, but too many victims of abuse don't react to violence like they should. They brush it off, make up excuses, cover it up, go about their day. The video claims "65% of women who suffer domestic violence keep it hidden" and advises "Don't cover it up."
It's a powerful message. It's even more powerful because the host is a well-known make-up artist Lauren Luke, who usually provides YouTube tutorials on how to apply make-up.
Check out the campaign here.
Gravy of the Week: My favorite campaigns of 2012.
Comments