Beards are hot right now. Can't argue about that. Blame the hipsters, Game of Thrones and general laziness.
All the facial fur infiltrating society isn't good for razor brands. So Schick is taking a stand against beards. In this campaign, beards have been replaced by curled up animals, comfortably positioned on men's chins and jawlines.
Campaign by Y&R New Zealand, a place where the only thing that outnumbers beards is sheep.