Hyundai had 5 spots play during the Super Bowl and they all led to the newly redesigned Hyundai.com.
The new “Hyundai Digital Experience” is designed to be more than just a shopping tool. It's a gateway to what sets the Hyundai brand apart. With almost 3 million visitors every month and growing, we worked to improve the site both functionally and aesthetically. One week after Hyundai received a #3 OEM website ranking, they launched an upgraded site that’s brighter and more premium, with the goal of reaching that #1 spot, and improving perception and ultimately conversion.
Key to the experience, the new design and tone of voice had an impact. The new New Thinking section received 4,000 visits per day. There was a 46% increase in consumers going from the home page to the Build & Price page.