This year I went to SXSW Interactive for the first time. While there, I talked to people and I saw people speak. Then I crammed what I could into a lightweight, handy Keynote. This is what I learned.
The keynotes, presentations and panels covered in this deck:
Ambient Location and the Future of the Interface
Presenter: Amber Case
Summary: We’re already cyborgs. But the technology isn’t inside of us. It’s in our pockets.
How to Harvest Consumer Intent from the Social Web
Presenters: Mullen CIO Edward Boches, Difference Engine Founder Farrah Bostic, Vayner Media co-founder AJ Vaynerchuk, and Springpad co-founder Jeff Janer
Summary: Brands try to insert themselves into our social graphs. But there’s a much more seamless and natural fit into our lives: interest graphs.
Create More Value Than You Capture
Presenters: Andrew Mcafee Principal Research Scientist MIT and Tim O'Reilly Founder, CEO O'Reilly Media
Summary: Jobs are being outsourced not just to low-wage countries, but to machines. We need to rethink how our economy works.
The End of Business as Usual
Presenters: Rock God Billy Corgan and Altimeter Group Principal Brian Solis
Summary: People have made the model change. But business leaders can’t bitch about it. They have to do something about it.
Why Your Car Will Be the 5th Screen in Your Life
Presenters: Tina Unterlaender, Director of Mobile, AKQA and Anupam Malhotra Manager, Connected Vehicle Audi Of America Inc
Summary: The time we spend in our cars shouldn't be wasted time connectivity-wise but it can't disrupt the driving experience.
Epic Battle: Creativity vs. Discipline in Social
Panelists: Mekanism CEO Jason Harris, 140 Proof Founder John Manoogian III, Barbarian Group Director of Earned Media Kristin Maverick and Story Labs Founder Sarahjane Sacchetti
Summary: There’s creativity. And there’s analytics. It seems like they don’t like each other. But we can make them get along.
Why Ad Agencies Should Act More Like Tech Startups
Presenter: AKQA CCO Rei Inamoto
Summary: The agency model isn’t working. So what can we learn from successful start-ups that would revitalize the advertising business?