My agency recently released this embeddable DJ Tiesto media player for Smirnoff's Be There campaign. It plays music, a behind-the-scenes video and offers an exclusive track download.
But it does more than that.
It counts down to a DJ Tiesto concert in South Africa that Smirnoff will stream live on the web on May 15th. It leverages Smirnoff's roster of talent, including Tiesto and South Africans BLK JKS. It increases Smirnoff's Facebook fan base, as the exclusive track is only available to Smirnoff fans. It empowers the most passionate Smirnoff and Tiesto fans to become ambassadors of the brand, as they are encouraged to download the player, embed it on their blog and spread the word. It may even serve a new purpose after the concert, but you'll have to wait until after May 15th to see for yourself.
Are a million people going to embed the player? Hell no. Not even close. But the thousands of people who do are the most coveted and loyal fans on the planet, and they'll do more with it than a million indifferent fans ever could.
No matter how you look at it, it's a pretty nifty free tool that does a lot with a little.
EDIT: The widget has been taken down.
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